Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry leaders to address the most pressing challenges and opportunities in digital advertising across Europe. Today, we are excited to introduce the new Chair and Vice Chair who will help guide the committee’s strategic direction and help shape its future impact.
We are delighted to welcome Wayne Tassie, Group Director, Netherlands at DoubleVerify, as Chair of the Advertising & Media Committee. Wayne brings a wealth of expertise in programmatic media and brand safety, as well as a strong track record of driving collaboration and innovation across the digital ecosystem.
Joining him as Vice Chair is Jörg Vogelsang, Advisor & Founder of 101con, representing BVDW. With deep experience in ad tech, programmatic strategy, and market development, Jörg brings valuable insights and a long-standing commitment to advancing transparency, efficiency, and standards in digital advertising.
Together, they will lead the committee in its mission to unite the industry to address pressing commercial and technological challenges, and guide the work of the four specialised sub-groups:
They will also drive the development and adoption of industry standards and guidelines and help foster knowledge-sharing and best practices across Europe.
Of his newly appointed position, Wayne said, “It’s an honour to have been elected Chair of IAB Europe’s Advertising & Media Committee, following my time leading the Programmatic Trading Committee. I’m excited to help shape the future of digital advertising in Europe by fostering a collaborative, inclusive environment where every committee member has a voice. Together, we have a real opportunity to drive meaningful progress, build trust, accelerate innovation, and guide the industry forward with clarity and purpose. I’d like to thank the team at IAB Europe, and Jörg Vogelsang, our Vice-Chair, for their ongoing partnership and friendship.”
Jörg also commented on his new role, saying, “I’m honoured to have been elected and grateful for the trust placed in me by the members. In times of disruption driven by AI, regulation and market shifts, we need pragmatic, scalable answers. Through our collective work within IAB Europe, we can help turn this transformation into meaningful progress – to the benefit of all participants in the digital advertising ecosystem.”
We look forward to working with Wayne and Jörg to strengthen collaboration across the ecosystem and deliver tangible value to our members.
For more information on the Advertising & Media Committee, and how to join the committee and its working groups, visit our website here or contact Marie-Clare Puffett at puffett [at] iabeurope.eu to get involved.
Wayne is a senior commercial leader, driving innovation across brands, agencies, platforms, and technology partners within the digital advertising landscape. As Group Director, Netherlands at DoubleVerify, he defines the regional vision and leads the strategy to advance media quality and accelerate performance-driven outcomes for some of the world’s most prominent local and global advertisers, fostering long-term, mutually beneficial partnerships.
Following his tenure as Chair of IAB Europe’s Programmatic Trading Committee, Wayne was elected Chair of IAB Europe’s Advertising & Media Committee, where he will elevate the work and collaboration across four critical working groups: Connected TV (CTV), Addressability & Measurement, Programmatic, and AI in Advertising.
A passionate advocate for coaching, mentorship, and industry education, Wayne has contributed to numerous external initiatives. These include podcasts, panels, and training programmes, all aimed at empowering the next generation of digital marketing professionals.
For more than 20 years, Jörg Vogelsang has held senior positions across the digital advertising and AdTech industry. As Strategic Advisor and Founder of 101con, he supports leading companies with strategy and implementation in areas such as digital advertising, adtech, and digital transformation. His career includes roles at BCN/Burda, The Trade Desk, Index Exchange, Adform, Google, and The Boston Consulting Group. Vogelsang serves as Vice Chairman of the Programmatic Advertising Focus Group at the BVDW and has been actively involved in IAB Europe initiatives for several years.
